Marcela Labarca
UX UI & Product designer | Behavioral design
Hi! I’m Marcela, a designer specializing in UX/UI and Product Design, and currently expanding my expertise in Behavioral Design. I’m passionate about improving user experiences by understanding problems from the ground up and designing intuitive solutions with clean, user-friendly interfaces. Here, you’ll find some of the projects I’ve worked on, aiming to create meaningful and effective solutions to various challenges. Due to confidentiality agreements, I cannot publish all the projects I’ve worked on, but I’d be more than happy to walk you through the processes and final deliveries during an interview.
Empathy
I have always worked closely with people, which has allowed me to deeply understand and empathize with their needs. I make it a priority to meet their expectations to the best of my ability, aiming to improve their overall experience. Being able to create meaningful solutions for others is something that truly fulfills me.
Adaptability
I have a high level of adaptability, both in my work and in different environments. I stay up-to-date with ever-changing trends and continuously strive to improve my skills as a designer. In such a dynamic field, being adaptable allows me to stay relevant and deliver high-quality results in any situation.
Lifelong Learning
Learning is something I’m deeply passionate about. I’m naturally curious and always eager to expand my knowledge, which I believe defines me as a restless mind with an insatiable hunger for wisdom. If I encounter something I don’t know how to do, I make it a point to figure it out and master it.
I’m Marcela and I’m passionate about improving people’s lives through design. I’m a curious, self-driven, and adaptable individual with a creative mindset. I’ve always been self-taught and love learning new skills to enhance my work. I thrive in both team and solo environments, and I’m passionate about continuous learning. My journey into UX/UI design began unexpectedly, but I quickly embraced it, drawn to the psychological and analytical aspects of user-centered design. I am currently learning about Behavioral Design and actively applying the knowledge I gain to real projects, enhancing my skills and understanding
I hold degrees in Tourism and Psychology, which have given me a deep understanding of people’s needs and the ability to create personalized, impactful experiences. My professional background has always involved working directly with people, understanding and addressing their needs—something that has come naturally to me over the years.
Beyond work, I adore animals, I’m also passionate about plants, reading, and playing the piano. I believe that with dedication and daily practice, great things can be achieved—it’s all about willpower!

I hope you found my work interesting. Due to confidentiality agreements, I cannot publish all the projects I’ve worked on, but I’d be more than happy to walk you through the processes and final deliveries during an interview. If you want to discuss any questions or simply get in touch, I’ll be happy to chat with you!